Dutchworks is now Orange11!

by Bram SmeetsMarch 12, 2012

I know this message may come as somewhat of a surprise to you, however as of today “Dutchworks” (and prior to that “JTeam”) will be known as “Orange11”.

Our name change comes several months after the recent rebrand to “Dutchworks”, and is the result of a legal claim made from a third party owning the rights to a brand name that closely resembles “Dutchworks”.

Even though this second rebrand is unfortunate, it’s the only sensible course of action. Ownership rights need to be respected and by choosing to change our name again, we avoid a complex conflict with an uncertain ending that would have distracted us from serving our clients. Could we have known this? That’s the question that has kept us awake for quite some time. Fact is, we didn’t know, in spite of research done prior to the initial name change.

Anyway with the name “Orange11” we still continue to represent our appreciation for typically Dutch values such as thoroughness, innovation and entrepreneurship. Plus, our new name honors the year 2011, which has been the company’s most successful year to date, and has set the bar for years to come. We’re excited to continue with this success  & hope you are too.